Observatory · Methodology

Methodology

A theme page counts companies, never people. A company belongs to a theme when it is tagged both to the industry and to the theme.

A market event is a dated, public report about a company: a product launch, a partnership, a restructuring, a hire, a raise, and similar. Each event links to the public source it was taken from.

A firm has moved when it has at least one market event in the last twelve months. The headline count is the number of firms that moved; the event count is the total of their events in the same window.

Every window applies to the date of the event itself: the date the source gives for it or, failing that, the date the source was published. When the platform first read a report is never used. Counts cover the last twelve months, and so does the monthly strip. The count of companies that moved in your market covers the last 90 days. Now lists only events from the last 14 days, newest first, each with how long ago it happened, worked out when the page is rendered. When nothing has happened in that window, Now says so rather than showing older events.

Coverage of the underlying public sources begins in February 2026. A month before coverage began has no data, which is not the same as zero: the strip draws it as an empty outline, never as a bar, and nothing is counted in it. A covered month with no events is a zero. The month still running is marked as in progress.

Geography is the geography the events carry. A page says when its coverage is global rather than limited to one country.

Counts are refreshed weekly. A theme page is offered to search engines only when it carries at least three items.